<p>The model of a small landholding farmer being independent and self-sufficient is very difficult to achieve. Climate change and overuse of fertilisers over the past few decades have made this worse. Also, the entire value chain is disparate, it&rsquo;s broken, fragmented, into something that resembles a spider&rsquo;s web.</p>

<p>With this in mind, Mana Ooru Mana Angadi was registered in Jan 2024&nbsp;as a&nbsp; Company, in order to solve the issue of scalability, farmer sustainability, and consumer benefit.&nbsp; We believe that it&rsquo;s possible to ensure a sustainable income to the small and marginal farmers of the developing world which is sufficient for a life of dignity for them and their family. And we intend to do this without putting burden on end consumers. By removing unnecessary middlemen, better logistics, reduction in post-harvest losses, and providing trust and transparency to consumers, we can achieve sustainability to the farmers and provide quality and assurance to consumers.</p>
